British Handball Signs Major Sponsorship Deal With Burrda

Burrda Logo

BRITISH Handball has teamed up with high performance sportswear brand BURRDA, who will be the official kit supplier as they prepare for the London 2012 Olympics.

In a deal brokered by Sportworks, the two parties signed an agreement which will see both the men’s and women’s national teams wearing BURRDA’s quality clothing for the next three years.

“The signing of this new three-year deal with BURRDA is a step in the right direction of growth and sustainability for handball,” said British Handball CEO Paul Goodwin.  “We were impressed with BURRDA’s commitment to quality and design, and we believe our players will perform at their highest levels whilst wearing BURRDA.”

BURRDA is a brand owned by Pilatus Sports Management SA, a Swiss company based in Geneva. Their General Manager, Charles Diab, added: “We are extremely proud to be the official kit provider to the British handball team.  For BURRDA to form an alliance with British Handball at such a crucial stage in the sport’s development in the UK is a great opportunity.  We are excited to see how the British squads develop and perform over the coming years, and we wish them every success.”

Prior to the deal, Sportworks had teamed up with Pilatus Sports Management to manage the Burrda account for the next three years and ensure that both parties meet the obligations of the Agreement.

“Sportworks are delighted to strengthen our relationship with Pilatus Sports Management and are excited at the opportunity the Burrda brand has offered British Handball. We are committed to working with forward thinking brands and Olympic Sports in the lead up to London 2012” said Simon Skene, Sportworks Commercial Services.

BURRDA are also the official kit supplier to the Egyptian national handball team, as well as the Qatar and Kuwait national football teams and several football teams in the Middle East.

 

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BURRDA Factsheet
                     
Established in 2007 and based in Geneva, Pilatus Sports Management SA is a Swiss company specializing in the design and development of high performance and stylish sports apparel and accessories. Through the creation of the new sports brand, BURRDA, Pilatus is focused on providing quality products for the both the high performance athelete and the active sports man and woman.

BURRDA’s vision:

In today’s global environment there is movement towards the world adopting a standarized style. BURRDA believes that one show does not fit all and it is important for cultures to retain their individuality and uniqueness. It is BURRDA’s vision and challenge to design apparel that will suit individuals in their environment.

BURRDA’s mission:

BURRDA will move the goalposts in international sports appareal by aiming for new aesthetic designs and performs enhancing materials.

BURRDA’s values:

  • BURRDA is authentic with their philosophies and design strategies.
  • BURRDA are performing to their highest ability to meet the needs of the local sporting community.
  • BURRDA are passionate about you and your need for sport apparel to be functional, stylish and appropiate.

BURRDA’s customers values:

  • You are an authentic soul.
  • You are performing beyond your limits.
  • You are passionate about life and the way you live it.

BURRDA is currently the Official Kit Provider for:

  • Qatar National Football Team
  • Kuwait National Football Teams
  • Egyptian National Handball Team
  • Al Sadd FC (Qatar)
  • Al Rayyan FC (Qatar)
  • Al Arabi FC (Qatar)
  • Qatar Olympic Team

As well, the Official Merchandising Partner of the Qatar Stars League (QSL); the professional football league of the Qatar Football Associastion.

November 2009 will see the launch of BURRDA Active Sportswear Line sporting apparels which will cement their diversity in the sports wear industry.

 

NOTE TO EDITORS…

  • For more details please contact Frazer Snowdon, British Handball Media Officer, on 0845 230 0803.
  • For information about the BURRDA brand, please contact Natalie Brown, Senior Marketing Officer, Pilatus Sports Management, at nbrown@pilatus-sports.com
  • Handball is one of the most popular sports in the world. The 2008 Men’s European Handball Championship attracted a TV audience of more than 1.2 billion.
  • Handball is played by an estimated 19 million people, in 795,000 teams and in 180 countries.
  • Handball is one of the fastest growing sports in Britain today, with people both young and old getting hooked on the fast-paced, fun sport which encourages team-work.
  • The final of the 2007 Men’s World Handball Championship was the seventh most-watched live sporting event that year with an average audience of 23 million – beating the final day of the US Open golf tournament and the men’s singles final at the Wimbledon Tennis Championship.
  • An Olympic discipline since 1972, handball was voted best sport at the Sydney Olympics in 2000.